Join us at:
Join us at:
Join us at:
A guide to artificial intelligence in the hospitality industry: key aspects to anticipate the future.
The advent of generative artificial intelligence is rapidly changing the way tourists search for and book accommodation. Sonia Mateos, director of Neobookings, stated this during her participation in TecnoHotel OnTour Valencia, warning that hotels could be left in an unfavorable position vis-à-vis large online travel agencies if they do not take prompt action.
According to what was presented, it took Google Chrome 17 years to reach 3.83 billion users, while ChatGPT has achieved more than 800 million weekly users in less than three years. By 2026, chatbots are expected to reach more than 1 billion users. "We are living through the most accelerated technological revolution in history," he assured.
From clicks to interaction: the age of conversation is dawning. Mateos noted that users no longer just browse links, but now interact with intelligent agents who are able to suggest hotels and make reservations without the need to visit a website.
"A visitor can simply express: 'Find a hotel in the center of Valencia for two people with parking,' and the booking process can be finalized directly in the chat," he detailed.
At the same time, important players in the sector have taken their position:
"In the current situation, the OTAs are the ones that benefit the most. The question arises as to whether the hotels will participate in these discussions or whether only they will have a place," he warned.
MCP: the "universal connector" that makes it easier for hotels to participate in dialogues
In this context, Mateos highlighted the possibility offered by the MCP (Model Context Protocol), a standard that allows conversational agents to directly access hotel information.
"The MCP presents our hotel in real time to chatbots. It's not just a chatbot that provides answers; we're dealing with an intelligent agent that can take actions and make reservations, all linked to our reservation system," he commented.
According to what was indicated, the responsibility for carrying out this integration will fall on the hotel's booking engine, and not on the hotel itself.
What actions can hotels take today
Although there are still several advanced integrations that are not yet operational in Europe, Mateos stressed that hotels have opportunities for immediate action.
The most important recommendation is to start testing it right away. "Use ChatGPT or your chatbot of choice to search for your hotel and see if it's listed. If it's not listed, it's time to get to work on it," he stressed.
Neobookings launches its platform for reservations through agents
At a recent presentation, the company showcased a live demonstration of its innovative technology: a fully conversational booking process that requires no clicks. In this scenario, a user requests information about a specific hotel, as well as the dates of their stay and a promotional code. The system queries availability and pricing, collects the necessary information and creates the reservation, all within the same conversation.
"This will have a rapid evolution. It will be more visual, intuitive and agile. However, it is already in place," he said. The connection with payment systems such as Apple Pay will be implemented once European regulation authorizes it.
"More than just a trend: we are facing the fourth industrial revolution". At the end of his speech, Mateos stressed that artificial intelligence is not a temporary fad: "AI represents a fundamental change in the way we do things. Future interfaces will not consist of applications or websites, but of conversational agents. Online travel agencies and large companies are already moving forward, and we, as hotels and suppliers, must also adapt to safeguard our direct sales."
Related topics
Leadership and skills to achieve true innovation: "It is necessary to...
Flexibility as the basis for hybrid Revenue Management in...
Artificial intelligence determines direct selling: due to...
Business Guide
RECENT NEWS
Leadership and skills to achieve true innovation: "It is necessary to...
Flexibility as the basis for hybrid Revenue Management in...
Artificial intelligence determines direct selling: due to...
NEWSLETTER
Would you like to be the first to know the news? Subscribe to the TecnoHotel Newsletter.
FOLLOW US
TecnoHotel is the only Spanish-language magazine dedicated to examining and transmitting the most relevant trends and developments for leaders in the tourism sector in the 21st century, due to its constant transformation and evolution.
TRENDS
Increase your revenue by transforming purchase intentions into...
La Habitación Solidaria, the Magic Hotel Group's project...
Cycling, gastronomy and unique experiences to promote a different kind of tourism...
NEWS
Leadership and skills to achieve authentic innovation: "It is necessary to...
Flexibility as the foundation of hybrid Revenue Management in...
Artificial intelligence determines direct sales: by...
NEWSLETTER
Would you like to be the first to know what's new? Subscribe to the TecnoHotel Newsletter.
STAY UP TO DATE
TecnoHotel is the only Spanish-language publication dedicated to examining and disseminating the latest developments in the hotel and tourism field, which, due to their continuous transformation and development, are of greatest interest to leaders in the tourism sector in the 21st century.
