Direct selling is being shaped by artificial intelligence: reasons why MCP has become the new arena of competition. Over the years, the fight for direct sales has been marked by familiar elements: Google, online travel agencies, the...
Read MoreToday, revenue management professionals in the hospitality industry face the challenge of working in increasingly changing and diversified environments. The ability to adapt strategically is no longer simply an advantage, but an essential necessity. Tactics must be transformed into dynamic, flexible solutions...
Read MoreConnect with us on:Join us on:Join us on:Leadership and skills for true innovation: "It is essential to recognize which technologies offer value" ContentThe discussion forum entitled "The tourism of the future: innovation, sustainability and leadership", took place at Thinktur and was organized by ITH. The event was attended by four leading experts from the...
Read MoreJoin us on:Join us on:Join us on:A guide to artificial intelligence in the hotel industry: key aspects to anticipate the future.The advent of generative artificial intelligence is rapidly changing the way tourists search for and book accommodations. Sonia Mateos, director of Neobookings, stated this during her participation in TecnoHotel OnTour....
Read MoreThe introduction of payment systems managed by Booking.com, in particular the 'Booking Paga' program and virtual cards, has marked a significant change in hotel distribution. This was expressed by Xavier Pallicer, CEO of GuestPro, during his presentation at TecnoHotel OnTour Valencia, where he analyzed how these methods have affected...
Read MoreTaking as a reference the story of 'Alice in Wonderland', the Ibis Styles Madrid Airport Valdebebas encourages its visitors to immerse themselves in a world of fantasy. This hotel features cactus-shaped lamps, armchairs resembling flowers and bed headboards inspired by the crown of the...
Read MoreThe commission that hotels pay to Booking is often seen as an unavoidable expense. However, Alvaro Arroyal, CEO of Jaippy, argued during TecnoHotel OnTour Valencia that, if online reputation is properly managed, this commission can become the most effective advertising investment...
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