17th December, 2025

**Leadership and Innovation in Tourism: Identifying the Value of Technology and Sustainability to Transform the Future**.

Connect with us on:Join us on:Join us on:Leadership and skills for true innovation: "It is essential to recognize which technologies offer value" ContentThe discussion forum entitled "The tourism of the future: innovation, sustainability and leadership", took place at Thinktur and was organized by ITH. The event was attended by four leading experts from the...

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17th December, 2025

Hotel Transformation: How Conversational Artificial Intelligence is Redefining Reservations and Competitiveness "** ** "Hotel Transformation: How Conversational Artificial Intelligence is Redefining Reservations and Competitiveness "** "Hotel Transformation: How Conversational Artificial Intelligence is Redefining Reservations and Competitiveness

Join us on:Join us on:Join us on:A guide to artificial intelligence in the hotel industry: key aspects to anticipate the future.The advent of generative artificial intelligence is rapidly changing the way tourists search for and book accommodations. Sonia Mateos, director of Neobookings, stated this during her participation in TecnoHotel OnTour....

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17th December, 2025

**Taking Back Control: Strategies for Navigating the Impact of Paid Booking on Hotel Distribution "** "Taking Back Control: Strategies for Navigating the Impact of Paid Booking on Hotel Distribution

The introduction of payment systems managed by Booking.com, in particular the 'Booking Paga' program and virtual cards, has marked a significant change in hotel distribution. This was expressed by Xavier Pallicer, CEO of GuestPro, during his presentation at TecnoHotel OnTour Valencia, where he analyzed how these methods have affected...

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17th December, 2025

Discovering the Fantasy: The Ibis Styles Madrid Airport Valdebebas and its Innovative Storytelling Inspired by 'Alice in Wonderland

Taking as a reference the story of 'Alice in Wonderland', the Ibis Styles Madrid Airport Valdebebas encourages its visitors to immerse themselves in a world of fantasy. This hotel features cactus-shaped lamps, armchairs resembling flowers and bed headboards inspired by the crown of the...

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17th December, 2025

Turning Commissions into Success: How to Boost your Hotel's Online Reputation on Booking

The commission that hotels pay to Booking is often seen as an unavoidable expense. However, Alvaro Arroyal, CEO of Jaippy, argued during TecnoHotel OnTour Valencia that, if online reputation is properly managed, this commission can become the most effective advertising investment...

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