The hospitality agentic advocates reducing the use of merely decorative artificial intelligence and focusing on AI that makes decisions and executes effective actions. Online travel agencies (OTAs) are rapidly moving into the realm of artificial intelligence, which will herald the beginning of a new era of...

In 1943, psychologist Abraham Maslow proposed a model that organized human needs in a hierarchy according to their importance. This model, which has gained considerable recognition, is applicable to both business and our hospitality industry. We can apply this concept by placing the essential needs at the base and, at the...

Join us at:Join us at:Join us at:Digitizing Human Resources in the hospitality industry: HR's role in improving the guest experience.In a field as competitive as hospitality, the guest experience doesn't begin and end at the front desk or in the room. Its foundation lies in the...

Join us on:Join us on:Join us on:Housekeepers have advanced significantly in areas such as quality, sustainability and textile technology. Their role is fundamental in the professionalization of the hotel sector, as they are the ones who have a deep knowledge of the daily operation of a hotel. These professionals are essential in both the present and future...

Join us at:Images provided by: Freepik, Benjamin Child on Unsplash.Join us at:Images provided by: Freepik and Benjamin Child on Unsplash.Join us at:Images provided by: Freepik and Benjamin Child on Unsplash.Spain is among the most popular destinations among international tourists in 2026.According to Holafly's Global eSIM & Travel Report,...

Cycling, wine tourism and unique experiences to promote a new type of tourism in Navarra. The 'Navarra en Bici' program is already operational and brings together 70 organizations, including travel agencies, accommodation establishments and companies dedicated to specialized activities. This club has published an extensive catalog of...

Villa España, a hotel that is part of Magic Hotel Group, has launched the Solidarity Room, an innovative lodging concept that turns each stay into direct support for families in vulnerable situations. This proposal, unique in the chain, will allocate the entire amount of each reservation to...

Sometimes, people select a place with the objective of relaxing, enjoying beautiful landscapes and finding tranquility; however, it is the experiences and sensations that are experienced that transform a trip into an unforgettable memory. I experienced this in La Judería de Vejer, where I recently celebrated a...

Direct selling is being shaped by artificial intelligence: reasons why MCP has become the new arena of competition. Over the years, the fight for direct sales has been marked by familiar elements: Google, online travel agencies, the...

Today, revenue management professionals in the hospitality industry face the challenge of working in increasingly changing and diversified environments. The ability to adapt strategically is no longer simply an advantage, but an essential necessity. Tactics must be transformed into dynamic, flexible solutions...